September 2012
1 post
Mobile Strip Club Can Get You Into Some Shit →
January 2012
9 posts
7 tags
A Secret To Going Viral
That’s what meme’s are. We’re nostalgic for pop-culture that happened 10 seconds ago. We want to see spoofs and fresh takes on what’s currently popular.
It’s the same reason movie studios invest in sequels: the audiences are pre-aware, pre-established and pre-engaged.
Just look at all the “Shit People Say”, Bed Intruder Song, or all the meme’s...
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TVideo Kicks iTV's Ass
I recently wrote about my experience watching The Mercury Men on Syfy’s app on XBox, it made me realize that we (Looney Viewers) need to clarify some terms.
I’ve been having many discussions lately about the future of Online Video and Broadcast Television, over-the-top (OTT), iTV, platform agnostic, synchronized cookie pools. OK, that last one is bullshit (but not according to an ad...
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Top 5 'Shit People Say' Videos
A compilation of some of my favorite from the shit people say meme that’s taking the internet by storm starting with the one that launched the trend. What’s your favorite? Seen any good ones that we missed? Let us know in the comments!
Shit Girls Say
Shit Single Girls Say
Shit White Girls Say…To Black Girls
Shit Boys Say (Actually an Old Commercial)
Shit Nintendo...
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First FAIL Viral Video of 2012
Sometimes love hurts.
Original Article
9 tags
XBox Delivers the Ultimate 'TVideo' Experience
The new XBox Live update has paved the way for Video on the TV. We at Looney Views call it TVideo.
XBox has delivered the ultimate TVideo experience. Video is no longer ‘online’ but on TV and seamlessly integrated with broadcast content and premium web series. Side-by-side. But the inclusion of social elements makes the experience more Video than TV.
TVideo is a premium Broadcast...
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What Happens Online Every Minute? [INFOGRAPHIC]
13,000+ hours of music on Pandora, 694,445 Google search queries, 98,000+ new Tweets and more. Click on either of the images to see them at full size.
[caption id=”attachment_398” align=”alignnone” width=”407” caption=”Click for Full Size [Infographic by- Shanghai Web Designers”]”][/caption]
[caption id=”attachment_397”...
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Apple's iConsume OS
From an upcoming Apple keynote presentation regarding TVideo:
“Netflix offers access to stream thousands of TV and movie titles for $7.95 per month
Spotify offers access to stream thousands of songs, to any device, for $9.95 per month
To have all this access to great content you’d spend $18 per month.
Today Apple announces iConsume, the new OS for iTVideo - no more downloading or...
10 tags
Flower Fire Power
In case you missed the animated Kids With Guns, here’s a completely different - and groovy! - shooter from FreddieW.
And what a wonderful piece of social video marketing! The end slate and description prompt you to buy Freddie’s new iPhone game “Flower Warfare” from iTunes.
Original Article
6 tags
50 New Years Resolutions for 2012
HAPPY NEW YEAR!
This pretty much sums up our New Years Resolutions for 2012. Thank you Ross Everett.
Original Article
December 2011
3 posts
6 tags
Sunk Cost is Heartbreaking
If you’ve ever encountered a Sunk Cost situation you may have felt the heartbreak.
You lead a project, breathing life into your vision, sure that the world will embrace it. But it doesn’t work out. The world rejects it. The investment is lost. The value never came. It was your vision, and it sucked.
And at some point someone declares “it’s a sunk cost”. Sometimes...
7 tags
'Wired' Unveils YouTube's Big Plans for TVideo and...
There’s a wonderful article from WIRED MAGAZINE this month about the YouTube Studio system.
While it’s mostly about Maker Studios (and fails to mention Big Frame or The Collective even though their talent is interviewed, odd) there is a great interview with some YouTube engineers that reveal some big plans for TVideo and effective monetization:
THE YOUTUBE PLAN
YouTube’s...
6 tags
Chevy Sonic Skydive goes from Social Video to...
If you haven’t been hit with a pre-roll advertising Chevy Sonic Skydive video (brilliant strategy btw), then check it out:
While shopping at Santa Monica’s 3rd Street Promenade I discovered this little gathering:
Yes, that’s a kid razoring around a ground mural of the Chevy Sonic skydive. In the back-left of frame you’ll see a camera on a tall tri-pod shooting the...
November 2011
11 posts
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False Urgency
Contrary to creative’s beliefs, unless you’re Steven Spielberg, the world isn’t eagerly awaiting your next project. Often times people will sacrifice quality in order to get things out faster which can lead to missed opportunities and an unhappy audience. If people don’t know that your web series, music video or film exists then you shouldn’t rush to get it out until...
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Disney and YouTube Sign Video Partnership →
Disney and YouTube are set to announce a content partnership worth $10 million to $15 million, The New York Times reports. Under the terms of the agreement, YouTube will invest millions of dollars on an original video series produced by Disney and distributed exclusively through a new co-brand…
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BuzzFeed: How To Go Viral
BuzzFeed has a great roadmap on “how to go viral” [INFOGRAPHIC]
Viral alone doesn’t have much value. The goal is consistency. We loosely define that as social video.
BuzzFeed is a platform that uses technology to curate video. It’s a wonderful discovery tool. Check it out!
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“Commerce nuggets with social sauce. Mmmmmm…”
– A Looney View
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Shoot First, Aim Later.
We at Looney Views were once described as guys that like to “shoot first and aim later”, as if our methods were haphazard and foolish.
We call it “optimization”.
There’s a reason you get “3 strikes” on everything in life. You need to learn from the first two tries before you hit a walk-off grand slam. (non baseball fans keep reading)
It’s easier...
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“Feedback is for audiences to give. Not uncreative executives.”
– A Looney View
October 2011
18 posts
2 tags
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Disruptive Video Advertising Sucks
Remember 2010 when agencies and production companies all bragged about their “disruptive advertising”? It was cool to create commercials that interrupted the normal experience, got attention, and turned heads.
I think disruptive video advertising sucks.
Here are some non-advertising things I also consider disruptive:
car accidents
cracks in the sidewalk
bratty kids
work...
4 tags
Pay for this eBook with a Tweet →
Clicking the title of this post will take you to a landing page with a pretty interesting eBook that’s reminiscent of Rework style writing. What’s more interesting is that the authors allow you to pay with a tweet. Both the book and the twitter payment are the brainchildren of Innovative Thunder.
This is taking social commerce literally and I like it.
What would you sell for a...
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“Online video is constipated. It can’t take a shit.”
– A Looney View
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Socially Curated Video →
Shelby.tv is like Flipboard for video. It builds a playlist from your twitter, Facebook, and tumblr.
Social curating is interesting. Hopefully your digital friends have good taste. Otherwise, change the channel.
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Perpetual Beta
People often spend days, months and years trying to plan every intricacy of what they intend to create. They want to make sure that it’s perfect, that they are aware of everything in their industry/niche. They need to know all the competitors and what their angle is. They have to hone in and perfectly identify their audience. They must be up to speed with all the latest technologies. The...
“You don’t see many startups claiming to be the Google Doodle killer.”
– A Looney View
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“If content is king, then data is queen”
– A Looney View
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Free Lunch (sort of)
As brands become publishers and freemium the new model, what are you willing to give for this “free” content and utility?
Would you give your personal information to turn off ads on an app?
Would you use your social equity to get a greater discount on a purchase?
Would you give you email, name , sex and age to get exclusive access to a web series? It’s just your Facebook...
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YouTunes →
YouTube is adding some pretty awesome features for musicians to make a living on their channels. Do you need a label any more?
“Human nature is to need a map. If you’re brave enough to draw one, people...”
– Seth Godin, Poke the Box
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What if YouTube enforced ratings like the MPAA?
If you’re not familiar with the tyrannical rule of the MPAA, check out this documentary.
YouTube has a basic ratings system to help categorize and tag videos for audiences and advertisers too.
What if everyone’s favorite video network started enforcing strict rating codes?
What if you couldn’t argue an unfair rating?
What if your YouTube audience was a bunch of 14 year olds...
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The Viral Video Is Dead
Long live the social video.
