Feedback is for audiences to give. Not uncreative executives.– A Looney View
Disruptive Video Advertising Sucks
Remember 2010 when agencies and production companies all bragged about their “disruptive advertising”? It was cool to create commercials that interrupted the normal experience, got attention, and turned heads. I think disruptive video advertising sucks. Here are some non-advertising things I also consider disruptive: car accidents cracks in the sidewalk bratty kids work...
Pay for this eBook with a Tweet →
Clicking the title of this post will take you to a landing page with a pretty interesting eBook that’s reminiscent of Rework style writing. What’s more interesting is that the authors allow you to pay with a tweet. Both the book and the twitter payment are the brainchildren of Innovative Thunder. This is taking social commerce literally and I like it. What would you sell for a...
Online video is constipated. It can’t take a shit.– A Looney View
Socially Curated Video →
Shelby.tv is like Flipboard for video. It builds a playlist from your twitter, Facebook, and tumblr. Social curating is interesting. Hopefully your digital friends have good taste. Otherwise, change the channel.
People often spend days, months and years trying to plan every intricacy of what they intend to create. They want to make sure that it’s perfect, that they are aware of everything in their industry/niche. They need to know all the competitors and what their angle is. They have to hone in and perfectly identify their audience. They must be up to speed with all the latest technologies. The...
You don’t see many startups claiming to be the Google Doodle killer.– A Looney View
If content is king, then data is queen– A Looney View
Free Lunch (sort of)
As brands become publishers and freemium the new model, what are you willing to give for this “free” content and utility? Would you give your personal information to turn off ads on an app? Would you use your social equity to get a greater discount on a purchase? Would you give you email, name , sex and age to get exclusive access to a web series? It’s just your Facebook...
YouTube is adding some pretty awesome features for musicians to make a living on their channels. Do you need a label any more?
Human nature is to need a map. If you’re brave enough to draw one, people...– Seth Godin, Poke the Box
What if YouTube enforced ratings like the MPAA?
If you’re not familiar with the tyrannical rule of the MPAA, check out this documentary. YouTube has a basic ratings system to help categorize and tag videos for audiences and advertisers too. What if everyone’s favorite video network started enforcing strict rating codes? What if you couldn’t argue an unfair rating? What if your YouTube audience was a bunch of 14 year olds...
The Viral Video Is Dead
Long live the social video.