December 2011
3 posts
6 tags
Sunk Cost is Heartbreaking
If you’ve ever encountered a Sunk Cost situation you may have felt the heartbreak.
You lead a project, breathing life into your vision, sure that the world will embrace it. But it doesn’t work out. The world rejects it. The investment is lost. The value never came. It was your vision, and it sucked.
And at some point someone declares “it’s a sunk cost”. Sometimes...
7 tags
'Wired' Unveils YouTube's Big Plans for TVideo and...
There’s a wonderful article from WIRED MAGAZINE this month about the YouTube Studio system.
While it’s mostly about Maker Studios (and fails to mention Big Frame or The Collective even though their talent is interviewed, odd) there is a great interview with some YouTube engineers that reveal some big plans for TVideo and effective monetization:
THE YOUTUBE PLAN
YouTube’s...
6 tags
Chevy Sonic Skydive goes from Social Video to...
If you haven’t been hit with a pre-roll advertising Chevy Sonic Skydive video (brilliant strategy btw), then check it out:
While shopping at Santa Monica’s 3rd Street Promenade I discovered this little gathering:
Yes, that’s a kid razoring around a ground mural of the Chevy Sonic skydive. In the back-left of frame you’ll see a camera on a tall tri-pod shooting the...
