That’s what meme’s are. We’re nostalgic for pop-culture that happened 10 seconds ago. We want to see spoofs and fresh takes on what’s currently popular.
It’s the same reason movie studios invest in sequels: the audiences are pre-aware, pre-established and pre-engaged.
Just look at all the “Shit People Say”, Bed Intruder Song, or all the meme’s happening. Nothing original here folks. But why can’t you look away?
Want to increase your chance of going viral? Be second.
I recently wrote about my experience watching The Mercury Men on Syfy’s app on XBox, it made me realize that we (Looney Viewers) need to clarify some terms.
I’ve been having many discussions lately about the future of Online Video and Broadcast Television, over-the-top (OTT), iTV, platform agnostic, synchronized cookie pools. OK, that last one is bullshit (but not according to an ad rep CJ Bruce once spoke with.)
The leading term seems to be ‘iTV’. But with Apple’s rumored product taking share of mind, we need a new term.
I think we should describe the medium, the experience and the new industry TVideo. The content style will be shorter, more democratized - hence the empahsis on ‘video’. The ‘T’ let’s you know the screen you’ll be viewing it on.
Let me just say that again: TVideo is the future.
TVideo. Let that marinade in your looney view.
A compilation of some of my favorite from the shit people say meme that’s taking the internet by storm starting with the one that launched the trend. What’s your favorite? Seen any good ones that we missed? Let us know in the comments!
The new XBox Live update has paved the way for Video on the TV. We at Looney Views call it TVideo.
XBox has delivered the ultimate TVideo experience. Video is no longer ‘online’ but on TV and seamlessly integrated with broadcast content and premium web series. Side-by-side. But the inclusion of social elements makes the experience more Video than TV.
TVideo is a premium Broadcast experience that maintains the 1:1, intimate feeling that only social video delivers. Here are a couple highlights from my recent hands-on experience:
PREMIUM WEB SERIES by SyFy
I just watched original web series content on the SyFy app using XBox Live on my TV. I highly recommend The Mercury Men if you love Ari Fliescher cartoons and classic serials that inspired Indiana Jones and Star Wars. I’m a big The Rocketeer fan.
After viewing, I shared it on Facebook:
And if you click the link on Facebook you watch the same The Mercury Men episode in browser. Multi-platform viewing and sharing.
YOUTUBE
YouTube on XBox is a completely different experience than browser YouTube. The Xbox version is completely focused on channels and networks with consistent premium content with a consistent format. The 100 channels they invested in are going to match this Internet Television format.
 RAPID ADOPTION
13,000+ hours of music on Pandora, 694,445 Google search queries, 98,000+ new Tweets and more. Click on either of the images to see them at full size.
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[caption id=”attachment_397” align=”alignnone” width=”400” caption=”Click for Full Size [Infographic by- GO-Gulf.com Web Design Company”]”]
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via Business Insider
From an upcoming Apple keynote presentation regarding TVideo:
“Netflix offers access to stream thousands of TV and movie titles for $7.95 per month
Spotify offers access to stream thousands of songs, to any device, for $9.95 per month
To have all this access to great content you’d spend $18 per month.
Today Apple announces iConsume, the new OS for iTVideo - no more downloading or syncing, you get unlimited streaming of every song, movie and TV show in the iTunes library - for $9.95 / month.
Launching this fall with the iTVideo.”
In case you missed the animated Kids With Guns, here’s a completely different - and groovy! - shooter from FreddieW.
And what a wonderful piece of social video marketing! The end slate and description prompt you to buy Freddie’s new iPhone game “Flower Warfare” from iTunes.
HAPPY NEW YEAR!
This pretty much sums up our New Years Resolutions for 2012. Thank you Ross Everett.
If you’ve ever encountered a Sunk Cost situation you may have felt the heartbreak.
You lead a project, breathing life into your vision, sure that the world will embrace it. But it doesn’t work out. The world rejects it. The investment is lost. The value never came. It was your vision, and it sucked.
And at some point someone declares “it’s a sunk cost”. Sometimes you win, sometimes you learn from your mistakes but you always keep moving. That’s business and that’s how innovation is earned.
But at what point do you listen to your constituents and let go? Maybe if you keep doing the same thing a little longer you’ll get a different result (see: definition of insanity)? Weren’t you told that innovators like Steve Jobs and Henry Ford and Frank Lloyd Wright told everyone to F-off so their vision could survive? Didn’t they stay the course?
Maybe. Or maybe they stood back, admitted a sunk cost, learned from the mistakes and continued innovating. And those innovations are all we are about today - and the sunk costs are on the cutting room floor.
Business can be emotional but decisions must be rational. The easiest way to remain rational is by truly listening.
